After investing $500 million to buy Bitcoin (BTC), GameStop is taking it a step further with a crypto comeback journey with future payment rails.
Electronics retailers have previously closed Crypto Ventures amid regulatory concerns.
GameStop accepts crypto payments using Bitcoin as an inflation edge
Bitcoin’s appeal as a hedge against inflation and the dollar collapse continues to attract more players, with Gamestop teasing as a potential next participant.
In an interview with CNBC, GameStop CEO Ryan Cohen said the electronics company is considering accepting crypto payments.
“There’s an opportunity to buy trading cards and use cryptocurrency to do so, so we’ll see how much we’re on the real demand side for such products,” Cohen revealed.
Pivot comes when video game retailers move to reduce their dependency on hardware. So this change will make GameStop twice as much as trading cards and collectibles paid using crypto.
In particular, the purchase option takes into account multiple crypto tokens and does not necessarily adopt Bitcoin alone.
“We’re going to look at all cryptocurrencies… The utility of cryptos beyond investment is hedges against inflation. So far, I think it was the biggest demand for cryptos. So the ability to actually use cryptos within a transaction is an opportunity, and what we see,” Cohen added.
It’s only a month after the company reloaded the Bitcoin War Chest with a $500 million purchase. Interest in Bitcoin has raised speculation that GameStop is one of the companies that is adopting the trends of Saylorization.
Cohen refuses to adopt Saylorization trends
However, Cohen clearly stated that this is not a play, noting that for them, this is merely a way to hedge inflation and global money printing.
“We have our own strategy, we have a very strong balance sheet of over $9 billion in cash and a marketable securities, and I deploy responsibly as much as my capital,” he explained.
Nevertheless, it is impossible to separate GameStop’s approach from the strategy (previously micro-strategic) approach.
SEC filing shows Gamestop’s recent $450 million BTC purchases have been promoted through bond issuance, increasing total funds that have been raised to $2.7 billion since mid-June 2025.
This mechanism mimics the issuance of strategy convertible debt, and GameStop’s zero interest bonds will mature in 2032. Especially when mature, it can be converted to stocks.
Meanwhile, Bitcoin’s Treasury data shows GameStop holds 4,710 BTC tokens, valued at around $559 million at its current rate.
This makes it the 14th largest public company holding BTC after Antony Pompliano’s Procap and just before Semler Scientific.
“…Companies around the world are optimizing their financial infrastructure, focusing on Bitcoin. Not only are they already looking at balance sheet hedges, but the full Treasury engine is built on the principles of hard money. Bitcoin is not a replacement for the system, but an important hedge for businesses that think beyond the short-term market cycle.
Will Bitcoin be fixed before the next advantage?
According to the BTC/USDT trading pair, pairs on the daytime window may be corrected before the next increase in Bitcoin price. This is $121,388 after the price violates the Bollinger indicator cap, indicating the market that was acquired.
The position of RSI (Relative Strength Index) at 69 also highlights this outlook, and is considered as an over-acquired when the index reaches 70.
Therefore, as Bitcoin prices are integrated within rising parallel channels, the market must cool before the next advantage. As the market cooled down, the Bulls in their later years were able to take advantage of potential entry points.
First of all, the Fibonacci retracement level of 78.6% is $114,949, followed by the rising parallel channel midline. If these were not held as support, the Bitcoin price could be $111,714 for the midline of the Bollinger indicator and $107,995 for a 50-day SMA (simple moving average) which could generate more purchasing power.
In the event of disastrous cases, support confluence between the lower limit of the rising parallel channel and the most important Fibonacci retracement level can provide support at 106,298.
Conversely, with an increase in purchasing pressure above current levels, if Bitcoin prices go towards another breakout, they could potentially sell their next all-time high (ATH) for $125,968. Such movements constitute movements that are 6% above the current level.
Disclaimer
In compliance with Trust Project guidelines, Beincrypto is committed to reporting without bias and transparent. This news article is intended to provide accurate and timely information. However, we recommend that readers independently verify the facts and consult with experts before making decisions based on this content. Please note that our terms and conditions, privacy policy and disclaimer have been updated.
