Twitter co-founder Jack Dorsey’s Square has begun to feature registered merchants in the new Bitcoin Acceptance Feature. This is an important step towards paying Bitcoin in the retail industry.
The rollout allows participating companies to accept Bitcoin using Square’s existing POS devices, and transactions are resolved through the Lightning network.
Bitcoin to enter the US retail sector
The move follows months of internal development and testing. Merchants can choose to receive Bitcoin directly or convert it to dollars at the time of sale.
The integration uses Square’s existing infrastructure, so no additional hardware is required.
Square, the Block’s business unit, serves more than 4 million sellers and processes over $200 billion in annual payments. This merchant-based scale is squared as a potential catalyst for mainstream Bitcoin use in US commerce.
Adoption of Bitcoin at the business level remains limited despite growing institutional interest.
Meanwhile, Square’s integration removes many past hurdles, including high pricing, slow checks, and volatility risk. It offers a low-cost payment experience nearby, while keeping Bitcoin in its native form.
Development also takes place during the powerful Bitcoin Bull cycle. Assets will trade above $118,000 after reaching new highs in 2025 due to ETF inflows and increased institutional demand.
Square’s merchant functions can extend their momentum into the consumer economy.
Vocal Bitcoin supporter Jack Dorsey has long supported the idea of Bitcoin as a native internet currency. The ability to use BTC for everyday purchases without the need for third-party apps or conversion steps brings that vision closer to reality.
If adoption is a measure, this could mark a shift from speculative use to real-world utilities. Bitcoin will move from a valuable store to an exchange medium. This was the initial goal of Satoshi’s white paper.
For now, Square’s merchant rollouts are limited, and wider availability is expected in 2026. However, onboarding has begun.
And with that, Bitcoin may be taking its first practical step into daily US retail.
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