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Bahrain-listed company Al Abraaj Restaurants Group has partnered with Eazypay to enable Bitcoin payments at all parts of the kingdom. With this move, Al Abraj will become one of the first restaurant groups in the Middle East to fully accept Bitcoin as a way of paying for everyday meals.
As part of the broader Bitcoin strategy, the group added two more BTCs to the Ministry of Corporate Treasury for around $208,200. This is taking total holdings to 7 BTC at ~$97,743 at an average earned price. The company has also launched its dedicated Bitcoin Treasury portal at www.abraajbitcoin.com, providing real-time Treasury updates, educational resources and access to global securities.
The strategy was explored in detail at an event held at San Carlos Sicchetti at Alari Mall, the company’s award-winning Italian restaurant. The event was billed as an official announcement of Bitcoin adoption as part of the Ministry of Corporate Treasury, becoming the first public company in the Middle East to take such a step. This was made possible through a strategic partnership with 10X Capital, an alternative asset management company based on NYC.
Inspired by leaders like MicroStrategy, Nakamoto and Metaplanet, Al Abraaj now portrays the path to a Bitcoin-centric financial approach.
Abdulla Isa, CEO of the group’s Bitcoin Treasury Strategy, provided a detailed presentation that outlined the initiative launched in May with five Bitcoin purchases. The group then added two more bitcoins to the Treasury, bringing total holdings to 7 bitcoins.
He described Bitcoin as currently a reserve asset on the company’s balance sheet as part of a broader plan to increase future investments in Bitcoin and raise “Bitcoin per Bitcoin” (BTC/Stock) metrics.
He also emphasizes that Al Abraaj’s shares can be purchased through licensed platforms such as Al Ramz, SICO, Mubasher and will be offered to investors beyond Bahrain, The GCC and opportunities to participate.
Additionally, the group has announced a partnership agreement with Eazypay. This will accept Bitcoin payments at all Al Abraaj Restaurant Group branches in Bahrain. Customers can pay by scanning QR codes at the point of sale using a Bitcoin wallet integrated with the EazyPay app for a seamless payment process.
“We’re looking forward to seeing you in the future,” said Naif Al Alawi, CEO of Eazypay.
“We are excited about this pioneering collaboration with Al Abraaj Restaurants Group. As part of our broader vision to support digital asset payment solutions, we have built an infrastructure that enables our customers to use Bitcoin as a smooth and secure payment method.
On his side, Abdulla Isa, CEO of Bitcoin Financial Strategy at Al Abraaj Restaurants Group, commented.
“We not only adopt Bitcoin as a financial asset, but we are also integrating it into our daily operations. Accepting Bitcoin payments is a natural continuation of financial change and strategic innovation.
As part of this strategic development, Al Abraaj Restaurants Group is proud to announce the launch of the official Bitcoin Treasury website www.abraajbitcoin.com. The platform serves as a central hub for the company’s Bitcoin financial strategy, updates on BTC holdings, and detailed information on educational resources. It also provides guidance on how to invest in Abraaj stocks, featuring access points for both local and international brokerage companies, enabling investors from around the world to participate in this pioneering movement.
About Al Abraaj Restaurants Group BSC
Al Abraaj Restaurants Group BSC is a 38-year-old profitable hospitality company listed in Bahrain Blues under ticker Abraaj. As a pioneer of the Bahrainian dining scene, the group operates more than 40 outlets across 15 brands, ranging from flagship Al Abraj Restaurant to brands such as Nu Asia, Bindaira, Rumie and Yasalam. The company is dedicated to delivering value to shareholders through strategic investments and innovative financial solutions.
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