Steak’N Shake saw a huge increase in sales in the last quarter, and the company praised Bitcoin as a success. The company has begun accepting BTC payments in stores in several countries and is interested in more upgrades.
In comparison, other fast food chains like McDonald’s, Domino’s and Taco Bell recorded slow, negative growth. It is difficult to see if Bitcoin is the main culprit, but the company plans to continue its Web3 strategy regardless.
Did Bitcoin boost steak?
Many companies around the world are buying Bitcoin, but its use as a real currency appears to be a forgotten trend in 2025.
These days, new companies seem to only accept BTC because of their marketing gimmicks, but that’s not the whole story. American burger chain Steak’N Shake credits Bitcoin payments for successful Q2 performance.
In the second quarter of 2025, Steak N Shake’s same store sales increased by 10.7%.
Bitcoin is a game changer.
Thank you Bitcoiner
Bitcoin, Hamburgers & Beads– Steak ‘n Shake (@steaknshake) August 8, 2025
Steak’n Shake began accepting Bitcoin payments in mid-May, and the company is investigating lightning payments to promote these transactions. In-store sales increased 10.7% in the second quarter of 2025, but some of their biggest competitors experienced a decline. These include chains like McDonald’s, Domino’s and Taco Bell. All of these indicated that growth was slow or totally reduced.
BTC has recently become a valuable investment, particularly with the recent optimism of the market.
Steak n’Shake has a clear argument about why Bitcoin has improved its performance. It makes sales more efficient and attracts new customer demographics. However, the actual photos can be slightly complicated.
For example, Steak’n Shake began accepting Bitcoin payments midway through the second quarter of 2025.which happened the other day.
In March, the chain accepted the Trump administrationto match RFK JR’s “Make America Healthy Again” initiative, fried foods with beef tallow.
Additionally, McDonald’s faces a decline in revenue in 2025 due to international boycotts. The company’s relative overperformance may be due to the retreat of its competitors, not the benefit of Bitcoin. Fast food is a complex market, almost unrelated to crypto, and it is difficult to identify either way.
However, for now, the key point is simple. Steak’N Shake praises Bitcoin’s success, not these alternative hypotheses. It appears to suggest that the company will continue to explore the crypto. This seems bullish, especially for our industry.
Post-Bitcoin helped fast food chains overthrow McDonald’s, and Dominoes first appeared on Beincrypto.
