after months of speculation GameStop announced it
would be buying BTC and its stock price crashed yeah in a move that should have been bullish AF
investors were racing to dump GME stock causing its price to plummet so what will happen to the
other publicly traded companies that have been adding BTC to their balance sheets and what
could this all mean for the crypto market today we find out my name is Guy stay tuned
when GameStop announced its Bitcoin Treasury plan late last month its GME stock jumped 12%
on the news but these gains were wiped out and then some the very next day when GME crashed by
23% so then what gives well GameStop announced it would sell $1.3 billion of convertible bonds
to fund its BTC purchases for those unfamiliar convertible bonds are essentially receipts that
represent a loan to the company usually there’s a nice yield for the investor but in this case it
was 0% not only did this suck but investors were worried about GameStop’s income stability adding
BTC’s volatility into the mix impacts GameStop’s reserves potentially eating into profits if
it needs to take money from elsewhere to fund expenses this spooked investors into selling
however GameStop is thinking long term and is one of many companies aiming to replicate the
success of strategy formerly Micro Strategy so this begs the question of why so many publicly
traded companies are emulating strategies um strategy oh but before we go any further did
you know that 40% of you watching this aren’t companies are buying BTC we need to look at the
OG Micro Strategy now known simply as Strategy now Strategy has been offering business intelligence
solutions since 1989 helping businesses to maximize their productivity and profits and for
a long time this was all that they were known for however this changed in 2020 when then CEO
Michael Sailor who was worried about the company’s treasury devaluing due to inflation made
the unprecedented move of spending $250 million to buy more than 21,000 BTC this was despite Micro
Strategy having nothing to do with crypto at the time sailor has since become Bitcoin’s biggest
advocate seeing it as the world’s most superior asset he even stepped down as Micro Strategy CEO
to focus more of his time on Bitcoin and thanks to Sailor’s unwavering belief in Bitcoin Strategy
has accumulated an ungodly amount of BTC sailor has no intention of slowing down anytime soon
either he once said he’d buy BTC at $1 million per coin that’s right buy micro Strategy’s recent
rebranding to Strategy now brings its Bitcoin treasury to the forefront of its business model
strategy CEO Funlay has acknowledged the company’s main value proposition has shifted towards
Bitcoin and declared strategy as the world’s first Bitcoin treasury company or BTC see what
he did there and the company also revealed its uber bullish 2121 plan last October essentially
this involves raising $42 billion between 2025 and 2027 split evenly between $21 billion in equity
and $21 billion in fixed rate securities what’s crazy is that Lei says that Strategy’s $21 billion
equity raise is the biggest ATM or at the market program in the history of capital markets atm
equity programs allow companies to raise money by selling new shares on the open market and they
differ from traditional offerings because they’re more flexible since they’re not tied down to a
schedule strategy also announced a new KPI called the BTC yield which basically measures how the
amount of BTC per share changes from one period to the next now Strategy has rad in thousands of
BTC on a near weekly basis in 2025 alone thus far it’s bought an impressive 81,785 BTC as of the
time of shooting this video it’s probably even more by the time you’re watching sailor and Code
just cannot get enough so this brings Strategy’s current total to 528,125 BTC which is around 2.5%
of BTC’s total supply wow and the company’s early position in Bitcoin and its subsequent hoarding
of BTC means that the price of its MSTR stock is basically a leveraged play on Bitcoin its
price is hyper sensitive to BTC’s price action and this is why MSTR has often outperformed BTC
in percentage terms now all of this has helped strategy to be incredibly successful to the point
that MSTR has been added to the NASDAQ 100 this effectively means that mainstream investors
get indirect exposure to Bitcoin clearly then transitioning from a business intelligence firm
to a Bitcoin treasury company has been a winning strategy and as such other companies are exploring
ways to build Bitcoin treasuries of their own so let’s now take a look at five companies following
in strategy’s footsteps so the first company that’s been adding Bitcoin to its reserves in 2025
is Mara Holdings which was previously known as Marathon Digital Holdings for anyone unaware Mara
is the largest Bitcoin mining company in the world as well as mining Mara also provides solutions to
help optimize data centers like innovative liquid immersion cooling systems and specialized firmware
for miners mara has been adding Bitcoin to its corporate treasury using an approach similar
to strategies mara has used stock offerings and convertible bonds to increase its BTC holdings and
a recent prospectus from the company confirms that funds will be used for general corporate needs and
emphasized a clear focus on Bitcoin adoption now despite being a Bitcoin mining business which
naturally has high overheads when it comes to things like hardware and energy consumption
Mara hasn’t made too many sales of BTC over the years although of course there have been a few
you’ve got to keep the lights on somehow after all instead though Mara prefers holding and
acquiring Bitcoin over selling Mind coins for operational costs in July 2024 Mara adopted a full
hodddle strategy keeping 100% of Mind BTC in its reserves and has also accumulated more through the
open market in March this year Mara announced a $2 billion stock offering with the intention
to yep you guessed it increase its BTC reserves using an ATM structure allows MARA to sell shares
whenever they see fit and this isn’t the first time that Mara has raised funds in this way it
offered a $1.5 billion ATM program last year and a $1 billion convertible note sale in November
both of which significantly boosted its reserves according to Bitcoin Treasuries the company has
been adding to its BTC stash almost every month with multiple additions in most months since
the start of the year MARA has accumulated 1,980 BTC the most recent addition was on the 3rd
of April when it added 1,226 BTC to its holdings and this brings Mara’s total stash to 47,600 BTC
at the time of shooting but how has Mara’s stock performed well when the company first accumulated
BTC in December 2020 its stock jumped 30% in 2025 MARA has added BTC to its reserves every
month so far and when MARA accumulated in January its stock price rallied by 18% and then rallied 6%
when it accumulated in February strangely though Mara’s stock price dipped by a massive 20% when it
accumulated in March and at the time of shooting its stock has remained relatively unaffected by
its accumulation in April this is presumably down to broader market conditions rather than any
negativity around MARA itself though okay the second company adding Bitcoin to its balance sheet
in 2025 is Riot Platforms which was previously known as Riot Blockchain Inc Riot is the world’s
second largest Bitcoin miner behind Mara and the third largest publicly traded holder of BTC riot’s
vision is to be the world’s leading Bitcoin-driven infrastructure platform like Mara it also offers
services outside of its mining operations and these include data center housing and engineering
services the company also manufactures specialized infrastructure equipment for institutional
scale miners now for Riot to remain one of the world’s leading Bitcoin companies simply
mining BTC isn’t enough that’s why Riot has also been purchasing BTC to further increase its
balance sheet in December 2024 Riot bought $510 million worth of BTC this came after reports that
an activist investor Starboard Value had bought a significant stake in the company and was urging
Riot to repurpose some of its Bitcoin mining capacity to service AI models if you watched our
video on Bitcoin miners you’ll know that some miners have been debating the move into AI data
processing since it’s potentially more lucrative the catch is that it’s also much riskier and
AS6 the machines used to mine Bitcoin can’t be used for AI since there’s different hardware
requirements and you can learn more about the Bitcoin mining industry by checking out that video
right over here now Riot is aware that even as a Bitcoin miner purchasing additional BTC makes them
more appealing to investors as such the company recently announced plans to raise $500 million by
offering convertible senior notes to institutional investors in order to buy more this is great
news for investors but it’s also great for Riot that’s because Riot believes that hodling Bitcoin
supports the company’s longevity that’s because Riot sees Bitcoin as the ultimate store of value
and is banking on Bitcoin’s long-term benefits however we should point out that historically Riot
has made sales of Mind BTC to cover operational costs although these sales are usually pretty
minimal and the company’s additions far outweigh its sales Riot has accumulated every month since
the start of 2025 adding 1,263 BTC to its stash this brings its total to 18,692 BTC at the time of
shooting now since this accumulation is expected Riot’s stock price has been largely unaffected
however when the company announced in December that it had purchased an extra 5,117 BTC for
around $525 million its stock rallied 17% on the news okay the third company adding Bitcoin
to its balance sheet is Metaplanet a Bitcoin treasury company located in Japan according to
MetaPlanet’s website it’s Japan’s first and only publicly listed Bitcoin treasury company and not
only does Metaplanet strategically acquire BTC as its core treasury asset but it also manages a
hotel in Tokyo which is being rebranded as the Bitcoin Hotel and they also hold the exclusive
license for Bitcoin magazine in Japan metanet made waves in 2024 with investors dubbing it
the Micro Strategy of Asia and to be fair this is pretty accurate not only does MetaPlanet share
a similar business model but it’s even replicated some of Strategy’s business practices for example
Metaplanet measures its performance using the BTC yield KPI which you’ll recall was pioneered by
Strategy CEO Funlay to refresh your memory the BTC yield measures the monthly percentage change in
BTC on the company’s balance sheet anyway what’s crazy is that MetaPlanet was originally a real
estate company focusing on hotels with roughly $34 million in assets however the company faced an
existential crisis during the pandemic metaplanet CEO Suminovich said quote “Japan’s decision
to close its borders caused our hotel business revenue to drop to almost zero overnight so
seeing hotels as a risky business Gerovich decided to switch to digital gold for safety
in his words quote “By pivoting to Bitcoin we transitioned from a business model vulnerable
to externalities to one built around an asset that is decentralized resilient and aligned with
the trends of a digital first global economy.” Well said sir anyway since becoming the so-called
micro strategy of Asia MetaPlanet has sold off all of its properties except for that aforementioned
hotel and used the proceeds to stack SATS in 2024 the company purchased 1,142 BTC each purchase
was accompanied by a press release and Geravic became a regular on the Bitcoin conference circuit
including the Bitcoin 2024 conference in Nashville in February this year MetaPlanet raised almost $26
million for BTC purchases by issuing zerointerest unsecured bonds and in January of this year it
announced its 2025 2026 plan outlining plans to hold 10,000 BTC by the end of this year and
21,000 BTC by the end of 2026 metanet started accumulating BTC in April 2024 and has been
frequently scooping up more on a regular basis sometimes multiple times in a week so this brings
Metanet’s total stash to 3,200 BTC at the time of shooting meanwhile Metanet stock which for some
reason is called 3350 has been going parabolic since October 2024 having soared by an impressive
1,960% over the last year notably MetaPlanet stock has also gained traction because Japanese tax
laws discourage direct crypto investment that’s simply because crypto is taxed at ordinary income
rates which can be as high as 55% however capital gains from MetaPlanet stock are taxed at just 20%
moving on and the fourth company adding Bitcoin to its balance sheet is Semler Scientific semla
is a healthcare company that manufactures medical products it has a focus on diagnosing chronic
diseases particularly when it comes to heart problems in fact its flagship product QuantFlow
can measure the heart’s blood flow and provide a near instant diagnosis even if the patient is
asymptomatic credit where it’s due that’s pretty damn impressive but back to Bitcoin now what’s
interesting is that in May 2024 Semler ventured into crypto when it announced its Bitcoin Treasury
strategy semler’s chairman Eric Semler explained that the move underscores the company’s belief in
Bitcoin as a hedge against inflation and as a safe haven during global instability eric also said
that Semler believes in Bitcoin’s potential to generate massive returns as it gains institutional
adoption and highlighted the SEC’s approval of spot Bitcoin ETFs as a turning point eric also
said that after studying various alternatives Semler’s board and senior management team decided
that BTC would be the best use of their excess cash semla has announced plans to purchase BTC
by using excess cash from its operations as well as cash proceeds from sales made with their ATM
program notably Semler is also exploring other financing opportunities although it’s not clear
how much BTC the company plans to hold in total since announcing its Bitcoin Treasury strategy
in May last year the firm has made several large BTC buys with purchases seriously ramping up from
November last year for perspective Semler scooped up 1,02 BTC between May and November last year
and then picked up another 1,072 BTC in the final two months of 2024 in 2025 so far Semler has made
another two purchases of BTC one in January where it scooped up an additional 237 and another in
February where it bought an impressive 871 BTC the company’s largest purchase by dollar value at
the time of shooting Semler’s total holdings are 3,192 BTC now these unexpected moves into crypto
have been incredibly bullish for Semler’s stock price when it first purchased BTC last May its
SMLR stock rallied by an impressive 84% more recently Semla stock rallied by 40% following its
January purchase and had a modest pump of 4% after it picked up more BTC in February well better
than nothing I suppose okay the fifth company adding Bitcoin to its balance sheet is Kango
Inc a leading car company and financial services provider in China kango focuses on connecting
car buyers dealers financial institutions and other industry participants and also recently
launched its very own Bitcoin mining business and in a move reminiscent of Micro Strategy it’s
also started accumulating BTC despite its business model having nothing to do with crypto according
to Kango’s CEO Juan Lin quote “While we continue to develop our traditional automotive business
we also capitalized on the growing opportunities in the cryptocurrency sector and strategically
expanded into Bitcoin mining data from Bitcoin Treasury suggests that Kango’s mining business
kickstarted in November last year when the company added 363 BTC to its treasury since then Kango
has been adding BTC to its reserves each month and what’s crazy is that despite Kango being a
newcomer to Bitcoin mining the company instantly became one of the biggest players in the game
that’s because the company started its mining endeavor by spending a whopping $400 million
on mining equipment allowing it to gain 50 xahashes per second worth of mining power now for
context one Xahash is equivalent to one quintilion cryptographic hashes which are the guesses that
miners throw at the Bitcoin blockchain in order to solve the blocks complicated puzzle and earn
a block reward having 50 exaashes of mining power puts Kango on a par with Mara which
currently has 54 exaashes of mining power this means that Kango’s BTC stash will likely
balloon in a big way and it’ll be interesting to see just how quickly it builds its Bitcoin
treasury so far Kango has managed to accumulate a total of 2,474 BTC and the company hasn’t sold
any mined BTC to cover operational costs kango’s recent move into crypto has also caused its stock
price to explode in November when Kango made its first acquisition of BTC its stock flew by an
impressive 150% on the news the company’s stock rallied by another 18% when it accumulated
BTC in February but this rally was dwarfed in March when it rallied by around 54% kango then
accumulated more BTC at the end of March now all this is just the tip of the iceberg when it comes
to publicly traded companies accumulating Bitcoin in fact at least 80 public companies now hold
BTC in their reserves and some analysts have predicted that one in four S&P 500 firms will hold
Bitcoin on its balance sheet by 2030 a few other examples of companies recently adding BTC to their
reserves include Hut 8 a Bitcoin mining company Kulr Technology which specializes in sustainable
energy and thermal management solutions and biofarmaceutical company Quantum Bioarmmer on
top of this a handful of companies have announced plans to buy BTC in the near future these include
Hoth Therapeutics another biioharmaceutical company Ja Technologies a plant-based e-commerce
firm and real estate firm Fathom Holdings clearly then this trend is likely to continue and this
begs the question of what this means for the stocks of these companies and BTC’s price well in
case it wasn’t obvious the company’s stocks will likely benefit massively from having Bitcoin
as a reserve asset assuming that BTC’s price continues to climb in the long run the caveat is
that if BTC’s price falls this could exaggerate losses that’s because literally every public
company we’ve mentioned has a much lower market cap than BTC and yes this explains why GameStop
stock tanked on the news it was most likely the market conditions and the insane volatility of
GME stock recall that even Strategy’s MSTR is hyper sensitive to BTC’s price action and that’s
because Strategy has a market cap of $73 billion at the time of shooting much less than BTC’s
$1.6 trillion market cap naturally the lower the company’s market cap is the more susceptible
it is to volatility however this goes both ways if BTC pumps then the stocks for these companies
will rally like crazy well assuming that other market conditions don’t create any additional
obstacles that is as for BTC’s price meanwhile you don’t have to be a genius to realize that
this creates serious demand for Bitcoin it goes without saying that as more companies accumulate
BTC this will drive up its price the caveat though is that this also restricts BTC’s liquid supply
which was already a concern with strategies BTC hoarding essentially as more BTC is taken off the
market and stored in treasuries the liquid BTC remaining on the market becomes more susceptible
to price movements making BTC much more volatile as a result that said though there’s no denying
that this is incredibly bullish for Bitcoin’s adoption which of course could attract yet more
institutional investors and if you want to see what areas institutions have got their BDI on
then you can check out our recent report summary over here which reveals exactly that okay if you
enjoyed this video smash those like and subscribe buttons to show it some love and if you want to
see our top crypto stocks then check out the video right over here and if you want to see our latest
micro strategy update you can check out the video right over here okay thank you for watching and
I’ll see you next time this is Guy signing off
